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Media Mentoring Program
Module 1
How to utilize this course so it doesn't end up being a waste of your time and money (12:46)
BONUS: Inside my Google Calendar
BONUS: 12-week-year template
BONUS: My favorite business resources that help me do more work in less time
Module 2
How to build your personal brand so you're known as the go-to expert to work within your industry (22:05)
BONUS: Branding yourself to set yourself apart from your competition
BONUS: Writing your USP without sounding like every other expert in your industry
Module 3
How to pitch the media to earn news coverage without spending money on ads (66:05)
BONUS: Pitch list spreadsheet to make pitching faster, easier, and more effective
BONUS: Google Doc full of REAL pitches that ended in local and national coverage
BONUS MINDSET INTERVIEWS WITH JOURNALISTS
Freelance Writer Alice Dubin (5:21)
Contributor & Content Manager Jessica Lawlor (2:15)
Independent Journalist Kelsey Ogletree (3:17)
BONUS EXPERT INTERVIEW
How a book publicist got one client 50 media hits in 3 months (21:05)
Module 4
How to dominate a media interview and land public speaking gigs (38:07)
BONUS: Media Training Cheat Sheet
BONUS: One sheeter examples for easy podcast and speaker pitching
BONUS: Free Canva Pro trial
RESOURCE: Free Podcast Clout trial
BONUS EXPERT INTERVIEW
How to start getting paid to speak about your expertise (38:14)
Module 5
How to turn publicity into profit… so you’re doing all of this for a reason (16:15)
BONUS EXPERT INTERVIEW
How to turn publicity into profit by acting after you earn media exposure (17:09)
Module 6
How to use your website as a conversion machine instead of something that just looks pretty (19:16)
RESOURCE: Website Maintenance
Module 7
How to use your blog to get more attention and qualified leads (30:17)
RESOURCE: Two Proven SEO Tools
Module 8
How social media can actually make you money and get you media coverage (19:37)
BONUS: LinkedIn Visibility Cheat Sheet
BONUS: Free Canva Pro trial
RESOURCE: Two social media scheduling tools
Module 9
How to pitch influencers to get them to talk about you (17:45)
BONUS: Media Maven Influencer Checklist to see an ROI
BONUS: Influencer contract template
Module 10
How to avoid spending money on ads (even when others try to trick you into it) but still get the coverage and benefit from it (18:52)
BONUS EXPERT INTERVIEW
How to stop wasting money on Facebook Ads and start seeing results (25:15)
In Closing
Don't forget...
How a book publicist got one client 50 media hits in 3 months
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